031: Getting A Seat At The Big Table W/ COACH MICHAEL BURT

In this episode of The Fortitude Forum, Bill interviews Coach Michael Burt, a former basketball coach who has transitioned to the business world. Michael discusses his unique career path, spanning sports and business, and shares insights from founding The Greatness Factory and authoring multiple books. He delves into his concept of 'Prey Drive,' the importance of mental toughness, and his philosophy on leadership and motivation. Michael also discusses raising $30 million and his ambitious plans for building 'Greatness Factories' across the country, emphasizing the significance of playing the 'biggest game in business.' 00:00 Introduction to The Fortitude Forum 00:57 Coach Michael Bur: From Sports to Business 03:20 Early Coaching Journey and Leadership Lessons 05:18 Transitioning from Sports to Corporate Coaching 12:51 The Concept of Pray Drive 15:25 Activating and Sustaining Motivation 17:46 Pressure Packed Situations and Elite Decisions 18:17 Attributes of Top Performers 18:34 The Importance of Repetition and Muscle Memory 18:47 A Coaching Lesson in Boldness 21:34 Rewriting Identity for Peak Performance 25:03 The Concept of the Big Table 26:37 Trigger Moments and Quantum Leaps 30:46 Raising Capital and Building Greatness Factories 32:46 Future Aspirations and Quantum Leaps 33:43 Connecting with Coach Michael Burt